Understanding the Digital Business Landscape of:
Swansea / Abertawe

Fig 1: Swansea’s rankings based on the average performance of its SMEs against three key metrics: Digital Maturity, Innovation and ESG posture

Swansea / Abertwae
Digital Maturity 2
Innovation 6
Overall Rank 2

An overview of the Unitary Authority:

Human population: 246,993
Business population: 11,134
Sample size: 448
Percentage SMEs in Unitary Authority (UA): 8.928%
Percentage SMEs in UA Sample: 7.707%

See, “how we built our sample” for more detail

Innovation and ESG

(Compared to the National Average)

SMEs’ Innovation scores in Swansea have slightly increased since 2016, and are generally higher than the national average; likewise, ESG scores have increased and are currently a little above the national average. 

No Data Found

Digital Maturity

(Compared to the National Average)

The Digital Maturity of businesses in Swansea increases sharply during the Covid-19 pandemic, and remains above the national average at the beginning of 2023. 

No Data Found

Welsh Language

(Compared to other Unitary Authorities)

Welsh language is detected on 0.23% of SME websites in Swansea, which represents 0.69% of all websites in the sample where Welsh language is detected, similarly to low-scoring neighbour Neath Port Talbot and unlike relatively high-scoring Carmarthenshire on its other border.

Understanding Digital Growth across South West Wales

(Comparing its Unitary Authorities and Regional Average)

The Digital Growth of businesses in Swansea increases gradually during the Covid-19 pandemic, and sees an uptick at the end of 2022.

No Data Found