Understanding the Digital
Business Landscape of:
Pembrokeshire /
Sir Benfro
Fig 1: Pembrokeshire’s rankings based on the average performance of its SMEs against three key metrics: Digital Maturity, Innovation and ESG posture
| Pembrokeshire | |
|---|---|
| Digital Maturity | 11 |
| Innovation | 14 |
| ESG | 3 |
| Overall Rank | 8 |
An overview of the Unitary Authority:
Human population: 125,818
Business population: 5,397
Sample size: 216
Percentage SMEs in Unitary Authority (UA): 4.328%
Percentage SMEs in UA Sample: 3.716%
See, “how we built our sample” for more detail
Evaluate our survey data:
Innovation and ESG
(Compared to the National Average)
SMEs’ Innovation scores in Pembrokeshire have slightly increased since 2016, and are generally slightly lower than the national average; likewise, ESG scores have very slightly increased and are currently a little below the national average.
No Data Found
Welsh Language
(Compared to other Unitary Authorities)
Welsh language is detected on 1.86% of] SME websites in Pembrokeshire, which represents 2.78% of all websites in the sample where Welsh language is detected, unlike neighbouring UAs Carmarthenshire and Ceredigion which both have a significantly higher proportion.
Understanding Digital Growth across South East Wales
(Comparing its Unitary Authorities and Regional Average)
The Digital Growth of businesses in Pembrokeshire increases gradually during the Covid-19 pandemic, and like others in the Region sees a notable uptick at the end of 2022, pulling it well above the regional average.
No Data Found
Explore the results for other Regions or Unitary Authorities throughout Wales
