Understanding the Digital Business Landscape of:
Pembrokeshire /
Sir Benfro

Fig 1: Pembrokeshire’s rankings based on the average performance of its SMEs against three key metrics: Digital Maturity, Innovation and ESG posture

Pembrokeshire / Sir Benfro
St Davids
Milford Haven
Digital Maturity11
Overall Rank8

An overview of the Unitary Authority:

Human population: 125,818
Business population: 5,397
Sample size: 216
Percentage SMEs in Unitary Authority (UA): 4.328%
Percentage SMEs in UA Sample: 3.716%

See, “how we built our sample” for more detail

Innovation and ESG

(Compared to the National Average)

SMEs’ Innovation scores in Pembrokeshire have slightly increased since 2016, and are generally slightly lower than the national average; likewise, ESG scores have very slightly increased  and are currently a little below the national average. 

No Data Found

Digital Maturity

(Compared to the National Average)

The Digital Maturity of businesses in Pembrokeshire increases sharply during the Covid-19 pandemic, and remains very close to the national average at the beginning of 2023. 

No Data Found

Welsh Language

(Compared to other Unitary Authorities)

Welsh language is detected on 1.86% of] SME websites in Pembrokeshire, which represents 2.78% of all websites in the sample where Welsh language is detected, unlike neighbouring UAs Carmarthenshire and Ceredigion which both have a significantly higher proportion.

Understanding Digital Growth across South East Wales

(Comparing its Unitary Authorities and Regional Average)

The Digital Growth of businesses in Pembrokeshire increases gradually during the Covid-19 pandemic, and like others in the Region sees a notable uptick at the end of 2022, pulling it well above the regional average.

No Data Found