Understanding the Digital Business Landscape of:
Newport / Casnewydd

Fig 1: Newport’s rankings based on the average performance of its SMEs against three key metrics: Digital Maturity, Innovation and ESG posture

Newport / Casnewydd
Digital Maturity6
Overall Rank10

An overview of the Unitary Authority:

Human population: 154,676
Business population: 7,801
Sample size: 366
Percentage SMEs in Unitary Authority (UA): 6.256%
Percentage SMEs in UA Sample: 6.296%

See, “how we built our sample” for more detail

Innovation and ESG

(Compared to the National Average)

SMEs’ Innovation scores in Newport have slightly increased since 2016, and are generally slightly higher than the national average; likewise, ESG scores have seen a small increase and are currently a little above the national average. 

No Data Found

Digital Maturity

(Compared to the National Average)

The Digital Maturity of businesses in Newport increases sharply during the Covid-19 pandemic, and remains above the national average at the beginning of 2023. 

No Data Found

Welsh Language

(Compared to other Unitary Authorities)

Welsh language is detected on 0.84% of SME websites in Newport, which represents 2.08% of all websites in the sample where Welsh language is detected, similarly to neighbouring UAs in the South East Region.

Understanding Digital Growth Across South East Wales

(Comparing its Unitary Authorities and Regional Average)

The Digital Growth of businesses in Newport increases gradually during the Covid-19 pandemic, and like others in the Region sees a notable uptick at the end of 2022, and remains a little below the regional average.

No Data Found