Understanding the Digital Business Landscape of: Carmarthenshire /
Sir Gaerfyrddin

Fig 1: Carmarthenshire’s rankings based on the average performance of its SMEs against three key metrics: Digital Maturity, Innovation and ESG posture

Carmarthenshire / Sir Gaerfyrddin
Digital Maturity17
Overall Rank5

An overview of the Unitary Authority:

Human population: 188,771
Business population: 6,611
Sample size: 256
Percentage SMEs in Unitary Authority (UA): 5.301%
Percentage SMEs in UA Sample: 4.404%

See, “how we built our sample” for more detail

Innovation and ESG

(Compared to the National Average)

SMEs’ Innovation scores in Carmarthenshire have sharply increased since 2016, and are generally higher than the national average; likewise, ESG scores have remained relatively stable and are currently a little below the national average. 

No Data Found

Digital Maturity

(Compared to the National Average)

The Digital Maturity of businesses in Carmarthenshire increases sharply during the Covid-19 pandemic, but remains below the national average at the beginning of 2023. 

No Data Found

Welsh Language

(Compared to other Unitary Authorities)

Welsh language is detected on 3.2% of SME websites in Carmarthenshire, which represents 5.56% of all websites in the sample where Welsh language is detected, unlike neighbouring UAs Pembrokeshire and Neath Port Talbot.

Understanding Digital Growth across South West Wales

(Comparing its Unitary Authorities and Regional Average)

The Digital Growth of businesses in Carmarthenshire increases during the Covid-19 pandemic, and like others in the Region sees a notable uptick at the end of 2022, and remains close to the regional average.

No Data Found