Understanding the Digital Business Landscape of:
Bridgend /
Pen-y-bont ar Ogwr

Fig 1: Bridgend’s rankings based on the average performance of its SMEs against three key metrics: Digital Maturity, Innovation and ESG posture

Bridgend / Pen-y-bont ar Ogwr
Digital Maturity8
Overall Rank13

An overview of the Unitary Authority:

Human population: 147,049
Business population: 5,331
Sample size: 264
Percentage SMEs in Unitary Authority (UA): 4.275%
Percentage SMEs in UA Sample: 4.542%

See, “how we built our sample” for more detail

Innovation and ESG

(Compared to the National Average)

SMEs’ Innovation scores in Bridgend have slightly increased since 2016, and are generally slightly higher than the national average; likewise, ESG scores have seen a small increase and are currently a little above the national average. 

No Data Found

Digital Maturity

(Compared to the National Average)

The Digital Maturity of businesses in Bridgend increases sharply during the Covid-19 pandemic, and remains a little above the national average at the beginning of 2023. 

No Data Found

Welsh Language

(Compared to other Unitary Authorities)

Welsh language is detected on 0.4% of SME websites in Bridgend, which represents 0.69% of all websites in the sample where Welsh language is detected, similarly to other UAs in the South East Region.

Understanding Digital Growth across South East Wales

(Comparing its Unitary Authorities and Regional Average)

The Digital Growth of businesses in Bridgend increases sharply during the Covid-19 pandemic, and like others in the Region sees a notable uptick at the end of 2022, and remains above the regional average.

No Data Found